Overview
Tata Genuine Parts - Delivering Quality and Reliability to Tata Motors Commercial Vehicles in India.
Tata Motors, one of India's leading automobile manufacturers, has always been known for producing durable and reliable vehicles. To maintain this reputation, the company has established Tata Genuine Parts, which provides original equipment manufacturer (OEM) parts to its customers. The parts are designed and manufactured to meet the exacting standards of Tata Motors, ensuring that the vehicles perform optimally and last longer.
Tata Genuine Parts cater to the Tata Motors Commercial Vehicles in India, including trucks, buses, and construction vehicles. The company offers a comprehensive range of parts for these vehicles, including engine components, suspension components, electrical components, and more. The parts are engineered to meet the specific needs of the vehicles, ensuring that they perform to the highest standards.
Read More
The use of Tata Genuine Parts is highly recommended for several reasons. Firstly, the parts are designed and manufactured to meet the exact specifications of Tata Motors Commercial Vehicle, ensuring that the vehicles perform optimally and last longer. Secondly, the parts are made from high-quality materials and undergo rigorous testing to ensure their reliability and durability. Finally, the parts are backed by a warranty, which provides peace of mind to the customers and ensures that they receive the best possible value for their money.
One of the key benefits of using Tata Genuine Parts is that they are readily available through a wide network with 5 strategically located warehouses, over 75 distributors, 24000 plus registered retailers (Tata Champions), and over 50000 registered mechanics (Tata Gurus) and Tata Authorised Service Stations (TASS) across India. The parts are also priced competitively, making it affordable for customers to maintain their vehicles. In addition, the company has a dedicated team of technical experts who are available to provide support and advice on the best parts to use for each vehicle.
Tata Genuine Parts also offers a range of services that help customers keep their vehicles in top condition. For example, the company offers preventive maintenance services, which help to identify potential problems before they become major issues. In addition, Tata Genuine Parts offers customized maintenance packages, which are tailored to the specific needs of each vehicle. These packages are designed to help customers keep their vehicles in top condition, minimize downtime, and extend the life of the vehicle.
In conclusion, Tata Genuine Parts play a crucial role in maintaining the performance and reliability of Tata Motors Commercial Vehicles in India. By providing high-quality, reliable parts, Tata Genuine Parts ensures that its customers receive the best possible value for their money. Whether it is for preventive maintenance, regular servicing, or replacement of worn-out parts, Tata Genuine Parts deliver the quality and reliability that Tata Commercial Vehicle owners have come to expect from the brand.
Vision
To be the first choice for customers.
Mission
To provide convenient access to customers in all geographies.
To avail high quality services at affordable price.
To exceed customer’s expectations of turnaround time.
To collaborate with channel partners and vendors for sustainable profitable growth
To create long term partnerships.
Awards & Accolades
Tata Genuine Parts has received numerous awards, establishing our dominance in the spare parts business. These awards speak volumes and display the kind of trust that our clients have in us. Winning all these awards is a source of inspiration for each and everyone associated with the brand, and it only motivates us to outdo ourselves at every pedestal.
Best Brand Loyalty Campaign -Tata Guru Campaign
Manufacturing Supply Chain Excellence Awards - Automotive.
Customer's Choice Award (Tata Motors Ltd.)
Supply Chain Technology Advancement (Tata Motors Ltd.)
Excellence in Procurement(Tata Motors Ltd.)
Sustainable Packaging
Excellence
(Tata Motors Ltd.)
Manufacturing Supply Chain Operational Excellence -
Automobiles.
Loyalty Team of the Year (Tata Genuine Parts)
PP Fluted Carton for Clutch
Cover Combo
(Tata Motors Ltd.)
Plastic Carton with Inbuilt Fixtures (Tata Motors Ltd.)
Plastic Carton with Inbuilt Features
(Tata Motors Ltd.)
Efficient Position under
Engineering Category
(Tata Motors Ltd.)
Automotive Supply Chain
Excellence Awards
(Tata Genuine Parts)
Values
Integrity
Teamwork
Customer Focus
Excellence
Accountability
Speed
Milestones
On our way to becoming the largest automobile spare parts brand in the country, we achieved various milestones
2016
Launch of a new logo
and positioning strategy
2015
Launch of accessories range
2014
Tata Genuine Parts makes its ways into the grease and lubricants business
2012
Birth of the Tata Guru Loyalty Programme exclusively for mechanics
2011
Initiation of TASS and STU distributorships
2009
The Tata Champion Loyalty Programme for retailers came into being
2009
TGP launched a new logo and Tata Genuine Parts as a leading brand was established
2008
TGP began conducting raids on duplicate spare part dealers and retailers.
2005
The existing customer care programme gained widespread popularity and was renamed as Tata Genuine Parts (TGP)
2004
Launch of the first-of-its-kind
online E Cats - a digital
catalogue consisting of detailed
information on all the spares
1998
Appointment of the 1st distributor
Why Choose Tata Genuine Parts
Over the years, Tata Genuine Parts has established itself as the leading Automotive Spare Parts brand for Tata commercial vehicles in India. This is mainly because of the distinguishing features and products we offer. One of the key factors of our success is that since our inception, we have kept up with changing trends and customer needs and offered innovative products accordingly. We have been able to effectively segment the entire market and identify what product would be apt for a particular segment. Similar products are clubbed and offered as Kits that make them easily available. One of TGP’s biggest technological advancements can be seen in the packaging. The use of various advanced technologies is critical in avoiding duplication. These factors are essential in setting us apart from our competition and are the brand’s defining aspects. Additionally, the positioning of 'Har Savari Hamari Zimmedari' portrays brand TGP as a responsible, more approachable, customer-facing personality. Importantly, it assures customers of TGP's commitment, while underscoring the value TGP ascribes to genuine quality, extending beyond spare parts to its People and Processes.
Customised solutions Based on customer needs
Constant Innovation
Effective Product Segmentation & Positioning
Product Kits EOK, Filter Kits, Bearing Kits, etc. provide efficient mobility solutions
State-of-the-art Packaging Tamper-proof technology to prevent duplication
Interesting Facts
15 Oil Seals
are shipped every minute!
1,500 Filters
are shipped every hour!
3,000 Clutches
are shipped every day!
Get In Touch