Overview

Tata Genuine Parts - Delivering Quality and Reliability to Tata Motors Commercial Vehicles in India. Tata Motors, one of India's leading automobile manufacturers, has always been known for producing durable and reliable vehicles. To maintain this reputation, the company has established Tata Genuine Parts, which provides original equipment manufacturer (OEM) parts to its customers. The parts are designed and manufactured to meet the exacting standards of Tata Motors, ensuring that the vehicles perform optimally and last longer. Tata Genuine Parts cater to the Tata Motors Commercial Vehicles in India, including trucks, buses, and construction vehicles. The company offers a comprehensive range of parts for these vehicles, including engine components, suspension components, electrical components, and more. The parts are engineered to meet the specific needs of the vehicles, ensuring that they perform to the highest standards.

The use of Tata Genuine Parts is highly recommended for several reasons. Firstly, the parts are designed and manufactured to meet the exact specifications of Tata Motors Commercial Vehicle, ensuring that the vehicles perform optimally and last longer. Secondly, the parts are made from high-quality materials and undergo rigorous testing to ensure their reliability and durability. Finally, the parts are backed by a warranty, which provides peace of mind to the customers and ensures that they receive the best possible value for their money. One of the key benefits of using Tata Genuine Parts is that they are readily available through a wide network with 5 strategically located warehouses, over 75 distributors, 24000 plus registered retailers (Tata Champions), and over 50000 registered mechanics (Tata Gurus) and Tata Authorised Service Stations (TASS) across India. The parts are also priced competitively, making it affordable for customers to maintain their vehicles. In addition, the company has a dedicated team of technical experts who are available to provide support and advice on the best parts to use for each vehicle. Tata Genuine Parts also offers a range of services that help customers keep their vehicles in top condition. For example, the company offers preventive maintenance services, which help to identify potential problems before they become major issues. In addition, Tata Genuine Parts offers customized maintenance packages, which are tailored to the specific needs of each vehicle. These packages are designed to help customers keep their vehicles in top condition, minimize downtime, and extend the life of the vehicle. In conclusion, Tata Genuine Parts play a crucial role in maintaining the performance and reliability of Tata Motors Commercial Vehicles in India. By providing high-quality, reliable parts, Tata Genuine Parts ensures that its customers receive the best possible value for their money. Whether it is for preventive maintenance, regular servicing, or replacement of worn-out parts, Tata Genuine Parts deliver the quality and reliability that Tata Commercial Vehicle owners have come to expect from the brand.

Vision

To be the first choice for customers.

Mission

To provide convenient access to customers in all geographies. To avail high quality services at affordable price. To exceed customer’s expectations of turnaround time. To collaborate with channel partners and vendors for sustainable profitable growth To create long term partnerships.

Awards & Accolades

Tata Genuine Parts has received numerous awards, establishing our dominance in the spare parts business. These awards speak volumes and display the kind of trust that our clients have in us. Winning all these awards is a source of inspiration for each and everyone associated with the brand, and it only motivates us to outdo ourselves at every pedestal.

Best Brand Loyalty Campaign -Tata Guru Campaign

Manufacturing Supply Chain Excellence Awards - Automotive.

Customer's Choice Award (Tata Motors Ltd.)

Supply Chain Technology Advancement (Tata Motors Ltd.)

Excellence in Procurement(Tata Motors Ltd.)

Sustainable Packaging Excellence (Tata Motors Ltd.)

Manufacturing Supply Chain Operational Excellence - Automobiles.

Loyalty Team of the Year (Tata Genuine Parts)

PP Fluted Carton for Clutch Cover Combo (Tata Motors Ltd.)

Plastic Carton with Inbuilt Fixtures (Tata Motors Ltd.)

Plastic Carton with Inbuilt Features (Tata Motors Ltd.)

Efficient Position under Engineering Category (Tata Motors Ltd.)

Automotive Supply Chain Excellence Awards (Tata Genuine Parts)

Values

Integrity

Teamwork

Customer Focus

Excellence

Accountability

Speed

Milestones

On our way to becoming the largest automobile spare parts brand in the country, we achieved various milestones

2016 Launch of a new logo and positioning strategy

2015 Launch of accessories range

2014 Tata Genuine Parts makes its ways into the grease and lubricants business

2012 Birth of the Tata Guru Loyalty Programme exclusively for mechanics

2011 Initiation of TASS and STU distributorships

2009 The Tata Champion Loyalty Programme for retailers came into being

2009 TGP launched a new logo and Tata Genuine Parts as a leading brand was established

2008 TGP began conducting raids on duplicate spare part dealers and retailers.

2005 The existing customer care programme gained widespread popularity and was renamed as Tata Genuine Parts (TGP)

2004 Launch of the first-of-its-kind online E Cats - a digital catalogue consisting of detailed information on all the spares

1998 Appointment of the 1st distributor

Why Choose Tata Genuine Parts

Over the years, Tata Genuine Parts has established itself as the leading Automotive Spare Parts brand for Tata commercial vehicles in India. This is mainly because of the distinguishing features and products we offer. One of the key factors of our success is that since our inception, we have kept up with changing trends and customer needs and offered innovative products accordingly. We have been able to effectively segment the entire market and identify what product would be apt for a particular segment. Similar products are clubbed and offered as Kits that make them easily available. One of TGP’s biggest technological advancements can be seen in the packaging. The use of various advanced technologies is critical in avoiding duplication. These factors are essential in setting us apart from our competition and are the brand’s defining aspects. Additionally, the positioning of 'Har Savari Hamari Zimmedari' portrays brand TGP as a responsible, more approachable, customer-facing personality. Importantly, it assures customers of TGP's commitment, while underscoring the value TGP ascribes to genuine quality, extending beyond spare parts to its People and Processes.